Internet marketing is a great way to attract new customers you just need to understand the true cost to make sure of is right for your agency. You need to know on average it will take three to four times as many clicks as leads you need and that does not include click fraud or newbiee errors. In the begining you can expect to pay about fiftyy dollars a lead and over time as you home your ppc skills get your cost to twenty dollars a lead.

Once you get several leads if worked well you may close 7-12% of those leads. Making your cost of acquisition $175 - $250 per application which works well if you can afford to do it over the long run but I find most agents are not able to do that and end up just wasting money and time competing in the ppc game.

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